An Ad in a Professional Journal Targeted to an Audience

question 119

Multiple Choice

An ad in a professional journal targeted to an audience of dentists asked dentists to recommend Crest toothpaste to their patients.It offered toothpaste samples that dentists could buy at cost to give to their patients to encourage patients to take better care of their teeth.The manufacturer of Crest toothpaste was using ________.

• A)personal selling
• B)direct marketing
• C)a push strategy
• D)a pull strategy
• E)public relations

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Definitions:

Coefficient of Variation

A statistical measure of the dispersion of data points in a data series around the mean, used to assess the relative risk of an investment.

Systematic Risk

The risk inherent to the entire market or market segment, also known as market risk, which cannot be eliminated through diversification.

Characteristic Line

A line generated in a graphical representation of the returns on a security versus the returns on the market, used to assess risk.

Standard Deviation

A statistic that measures the dispersion of a dataset relative to its mean and is calculated as the square root of the variance.