Refer to the Passage Below to Answer the Following Questions

question 21

Essay

Refer to the passage below to answer the following questions.
Gore-Tex is a revolutionary material that is used in several types of outer- and athletic-wear that can keep consumers warm and dry in the winter but also cool in the summer. It is lighter and stronger than other types of materials, such as wool or cotton, and costs more. However, many consumers of these products were not aware of the advantages of Gore-Tex when comparing products and were put off by the very high price. To change this, Gore-Tex hired an advertising agency to assist in creating a special meaning for the brand and to communicate the advantages to end-user consumers. Gore-Tex also worked with the manufacturers of the products into which Gore-Tex was incorporated to encourage them to call attention to the fact that Gore-Tex is used in their products.
-Manufacturers of apparel products using Gore-Tex include that information on their product labels as well as in their advertising.What is this known as,and why do these manufacturers do this?

---

Definitions:

Unit-Level Activities

Tasks or processes that vary directly with the number of units produced or services provided.

Activity-Based Costing

A costing method that assigns overhead and indirect costs to specific activities based on their use of resources.

Accounting Department

A division within a company that is responsible for managing financial records, ensuring compliance with accounting laws, and preparing financial reports.

Organization-Sustaining Activities

Activities that support the organization as a whole rather than any specific product line or department, such as facility management and executive leadership.