Examlex
List three ethical questions, given in the "Practical Tips" box, in terms of the social impact advertising professionals can ask themselves as they confront ethical dilemmas.
Customer Lifetime Value
An estimation of the total value a business can expect from a single customer throughout the entirety of their relationship.
Net Present Value
A financial metric assessing the profitability of an investment, calculated by subtracting the present value of cash outflows from the present value of cash inflows.
Customer Relationship
The interactions and engagement between a business and its customers, aiming to improve satisfaction, loyalty, and ultimately sales.
Direct Marketing
A type of advertising strategy that involves communicating directly with targeted customers through various channels to promote products or services.
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