________ Results When an External Message Drives People to Feel

question 19

Multiple Choice

________ results when an external message drives people to feel a need or want to buy a product.

• A)Demand creation
• B)Direct marketing
• C)Social marketing
• D)Cause marketing
• E)Mission marketing

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Definitions:

Standard Deviation

A statistic that measures the dispersion of a dataset relative to its mean and is calculated as the square root of the variance.

Stock A

A generic term used to represent a share in the ownership of a company, typically entitling the shareholder to a portion of the profits.

Mean-Variance Efficient Portfolio

A portfolio constructed to have the highest possible expected return for a given level of risk.

Covariances

A measure of how two variables move in relation to each other, indicating the degree to which they vary together.