Examlex
Virtually all major advertisers and advertising agencies have in-house ad review procedures,typically including reviews by agency and client attorneys.
Decision-making Process
A structured approach to making choices by gathering information, identifying alternatives, weighing options, and choosing a course of action.
Dissonance
A state of mental conflict or unease resulting from holding contradictory beliefs or attitudes.
Realistic Claims
Assertions about a product or service that are truthful, verifiable, and grounded in factual evidence, avoiding exaggeration.
Routine Decision Making
The process of making habitual or automatic choices with minimal effort or thought, typically for low-cost and frequently purchased items.
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