The Idea of ________ Is That a Consumer Is More

question 68

Multiple Choice

The idea of ________ is that a consumer is more than just interested in something; he or she is "turned on."

• A)attitude
• B)engagement
• C)conviction
• D)credibility
• E)rehearsal

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Definitions:

Operant Conditioning

A learning process where behavior is controlled by consequences, including rewards or punishments.

Extinction

In behavioral psychology, the gradual weakening and eventual disappearance of a conditioned response when the conditioned stimulus is no longer paired with the unconditioned stimulus.

Modeling

A technique in behavioral psychology where individuals learn through observation and imitation of others.

Classical Conditioning

A learning procedure where two stimuli are constantly paired; initially, the second stimulus elicits a response which eventually is elicited by the first stimulus alone.