Advances in Technology, Such as the Internet and Cell Phone

question 46

True/False

Advances in technology, such as the Internet and cell phone, have helped marketers move from interactive communication to mass communication.

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Definitions:

Systematic Desensitization

A therapy technique used to treat phobias and anxiety disorders by gradually exposing the patient to the anxiety-producing stimulus in a controlled environment.

Counterconditioning

A behavior therapy technique where an unwanted behavior or response is replaced with a positive one in the presence of a triggering stimulus.

Conditioned Stimulus-Unconditioned Stimulus Pairings

The process in classical conditioning where a neutral stimulus (conditioned stimulus) is repeatedly presented alongside an unconditioned stimulus until it elicits a conditioned response.

CS-UCS Interval

The time gap between the conditioned stimulus (CS) and the unconditioned stimulus (UCS) in classical conditioning, affecting the strength and timing of the conditioned response.