Who Determines the Objectives for the Advertising Message

question 108

Multiple Choice

Who determines the objectives for the advertising message?

• A)the audience
• B)the channel
• C)the media
• D)the advertiser assisted by its agency
• E)the advertiser assisted by its agency and the media

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Definitions:

Services

Intangible products such as consultancy, maintenance, or repair that are bought and sold in the marketplace.

Telephone Bill

A monthly statement charging an individual or company for the use of telephone services.

Expense

An outflow of cash or other valuable assets that a business incurs as a result of its operations intended to generate revenue.

Liability

Financial obligations or debts that a company owes, which are settled over time through the transfer of economic benefits including money, goods, or services.