Mercy University's Initial Ads for the School's New MBA Program

question 70

Multiple Choice

Mercy University's initial ads for the school's new MBA program are most likely intended to create ________.

• A)liking
• B)awareness
• C)preference
• D)loyalty
• E)conviction

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Definitions:

Cash Outflows

Payments or expenditures made by a business, resulting in a decrease in cash holdings.

Financing Activities

Transactions that involve raising capital, repaying investors, and altering the capital structure of the organization among other financing-related decisions.

Issuing Debt

The act of a corporation or governmental entity raising money by selling bonds or notes to investors.

Cash Dividends

Payments made by a company to its shareholders from its profit or retained earnings.