Refer to the Passage Below to Answer the Following Questions

question 71

Multiple Choice

Refer to the passage below to answer the following questions.
Just For Me is a line of hair care products for pre-teenage girls, that is, girls between the ages of eight and twelve. This is the age in which young girls start to care about their looks and want to make their own decisions regarding their grooming. The manufacturer of this brand decided to use television advertising to inform and persuade girls about this line of products.
-The young girls to whom the advertising is targeted represent which element of the basic communication model?

• A)source
• B)sender
• C)encoder
• D)channel
• E)receiver

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Definitions:

Customer Relationships

The ongoing process of engaging with customers to foster loyalty, satisfaction, and mutual benefit through direct and indirect communication and service.

Business Models

Schematic representations of how a company creates, delivers, and captures value for itself and its customers.

Blackberry

Originally, a line of smartphones and services designed and marketed by Canadian company BlackBerry Limited.

Kodak

A technology company that historically dominated the photographic film industry but struggled to adapt to the digital photography revolution.