In an Advertisement for a Local Carpet Retailer, a Well-Known

question 90

Multiple Choice

In an advertisement for a local carpet retailer, a well-known radio personality explained how the company solved his problem of replacing his old carpet. Toward what part of the consumer decision process was this ad aimed?

• A)increase the chances consumers will pay attention to the commercial
• B)presenting the information in such a manner so that consumers will not distort it
• C)need recognition
• D)meeting the social needs of the target market
• E)appeal to the athletic segment

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Definitions:

Aging Skin

Changes that occur in the skin as part of the natural aging process, including wrinkles, dryness, and loss of skin elasticity.

Sweat Gland Activity

The physiological process involving the production and secretion of sweat by the glands in the skin.

Increased Permeability

A condition where biological membranes (such as blood vessels) allow more substances than normal to pass through them.

Altered Skin Integrity

A disruption in the normal structure and function of the skin, which can result from injury, chronic condition, or exposure to harmful substances.