Bob and Monique Only Purchase Cars Produced by General Motors

question 73

Multiple Choice

Bob and Monique only purchase cars produced by General Motors. They also attend General Motors car shows, own General Motors merchandise, and encourage their friends and family to buy exclusively from General Motors. Their devotion to General Motors indicates that Bob and Monique belong to a ________.

• A)demographic
• B)social class
• C)reference group
• D)brand community
• E)corporate culture

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Definitions:

Personality Structures

The organized patterns of behaviors and attitudes that make up an individual's distinctive personality, as seen in theories such as Freud's psychoanalytic theory.

Persona

An aspect of someone's character that is presented to or perceived by others.

Superego

A component of Freud's psychoanalytic theory, referring to the ethical or moral part of the personality structure.

Psychoanalysis

A therapeutic approach founded by Sigmund Freud, centered around understanding unconscious thoughts and behaviors through techniques like dream interpretation and free association.