Old Navy's "SuperModelquins" Campaign Features Mock Supermodels with Celebrity-Worthy Stories

question 70

Multiple Choice

Old Navy's "SuperModelquins" campaign features mock supermodels with celebrity-worthy stories that are featured on TV and the Web. They've been featured in a flyer patterned after a celebrity magazine, have attended high-profile events, and have a presence on Twitter. What type of influence on consumer decision making is this campaign attempting?

• A)psychological
• B)cultural
• C)values
• D)benefits
• E)demographic

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Definitions:

Trade

The exchange of goods, services, or both between entities or regions.

Rich Nations

Countries with high levels of income per capita, advanced technological infrastructure, and a standard of living significantly above the global average.

Poor Nations

Countries characterized by low levels of income, limited industrial development, and often a low Human Development Index (HDI), facing challenges such as poverty, disease, and low life expectancy.

Central Planners

Individuals or institutions responsible for making all the economic decisions in a centrally planned economy, determining what, how, and for whom to produce.