Explain How Marketers May Be Able to Reduce Postpurchase Cognitive

question 14

Essay

Explain how marketers may be able to reduce postpurchase cognitive dissonance.

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Definitions:

Ethics

Moral principles that govern a person's behavior or the conducting of an activity, often serving as a guide for what is considered right or wrong.

Bottom-Up Communication

A communication approach where ideas and feedback flow from the lower levels of the organizational hierarchy to the upper levels, encouraging employee input and engagement.

Merit-Based Pay Raise

An increase in salary awarded to employees based on their performance and achievements, rather than seniority or hours worked.

Distributive Justice

The perceived fairness of how resources and rewards are distributed within a group or organization.