Marketers Who Want Insight into the Underlying Reasons for How

question 50

True/False

Marketers who want insight into the underlying reasons for how consumers behave and why should conduct qualitative research.

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Definitions:

Dada

An early-20th-century art movement prompted by a revulsion against the horror of World War I. Dada embraced political anarchy, the irrational, and the intuitive. A disdain for convention, often enlivened by humor or whimsy, is characteristic of the art the Dadaists produced.

Photomontage

A composition made by pasting together pictures or parts of pictures, especially photographs. See also collage.

Marcel Duchamp

A French-American artist associated with Dadaism and Surrealism, known for his innovative contributions to art, including the concept of the readymade.

Hannah Höch

Hannah Höch was a German Dada artist known for her work in photomontage, creating insightful and often critical pieces related to societal issues.