Which of the Following Is LEAST Likely to Be a Benefit

question 143

Multiple Choice

Which of the following is LEAST likely to be a benefit of conducting marketing research?

• A)assessing market potential and market share
• B)understanding customer satisfaction and purchase behavior
• C)measuring the effectiveness of accounting practices
• D)measuring the effectiveness of promotion activities
• E)understanding customer motivation

---

Definitions:

Implied Authority

Authority of an agent that is not expressly granted but is assumed to be necessary to perform the duties assigned.

Express Statements

Explicit and direct expressions or declarations made verbally or in writing.

Agent

An individual or organization empowered to represent another party (known as the principal) in transactions with third parties.

Principal

The original sum of money borrowed in a loan, or the amount of the investment before earnings or losses.