In Which Type of Consumer Research Is the Objective to Get

question 148

Multiple Choice

In which type of consumer research is the objective to get participants talking in a conversational format so researchers can observe the dialogue and interactions among the participants?

• A)survey research
• B)focus groups
• C)in-depth interview
• D)observation research
• E)ethnographic research

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Definitions:

Dissolution

The closing down or dismissal of an assembly, partnership, or official body, often referring to the legal termination of an organization’s existence.

Isomorphism

The process through which organizations in the same sector or field become increasingly similar in their structures, processes, and practices, often in response to regulatory, competitive, or cultural pressures.

Mimetic Isomorphism

A process by which organizations emulate others in their field or industry, often in response to uncertainty or to gain legitimacy.

Coercive

Relating to or involving force or compulsion, often used in the context of power or authority.