Adam Is Assisting in the Development of His Company's Marketing

question 124

Multiple Choice

Adam is assisting in the development of his company's marketing plan, and he has been assigned to assess the external and internal environments that affect the marketing operations. He will be looking at the company's history, products, and brands, as well as the competitive environment, consumer trends, and other marketplace trends that affect the product category. What type of analysis is Adam conducting?

• A)business analysis
• B)competitive analysis
• C)internal/external analysis
• D)market situation analysis
• E)category analysis

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Definitions:

Locus of Control

A mental principle suggesting the level of conviction individuals possess regarding their ability to influence the circumstances and events impacting their existence.

Extraverted

Characterized by an outward-focused orientation, enjoying social interactions, and drawing energy from being around other people.

Single-Parent Families

Households led by one parent, who is responsible for raising children, often facing distinctive challenges.

External

Originating from outside; not inherent or internal.