Which of the Following Is the Most Accurate Statement About

question 43

Multiple Choice

Which of the following is the most accurate statement about brand loyalty?

• A)To create brand loyalty, an advertising campaign must have both cognitive and rational effects.
• B)To create brand loyalty, an advertising campaign must have both cognitive and affective effects.
• C)To create brand loyalty, an advertising campaign must have both affective and emotional effects.
• D)To create brand loyalty, an advertising campaign must have both perceptive and associative effects.
• E)To create brand loyalty, an advertising campaign must have both perceptive and emotional effects.

---

Definitions:

Big Data

Very large data sets that are analyzed to reveal patterns, trends, and associations.

Neural Learning

An aspect of artificial intelligence that involves creating algorithms modeled after the human brain to improve computer learning and decision-making processes.