As Described in "A Matter of Principle," What Objective Did

question 137

Multiple Choice

As described in "A Matter of Principle," what objective did 7-Up have when it wanted to reposition its product in 1967?

• A)to pick up the green 7-Up bottle in consumers' minds and move it to where Pepsi and Coke are
• B)to penetrate the British consumer market
• C)to change the perception that 7-Up was too expensive
• D)to change the perception that 7-Up was unhealthy
• E)to capture a large share of the family market soft drink expenditures

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