Advertising Shapes the Position of a Brand, but What Anchors

question 80

Multiple Choice

Advertising shapes the position of a brand, but what anchors it in target consumers' minds?

• A)personal experiences
• B)price
• C)distribution
• D)publicity
• E)sales promotions

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Definitions:

Temporal Lobe

A region of the brain primarily involved in processing auditory information and encoding memory.

Parietal Lobe

Part of the brain located at the upper back area in the skull that processes sensory information such as touch, taste, and temperature.

Ventral Stream

Part of the visual system that processes object identification and recognition, running through the temporal lobe.

Dorsal Stream

A pathway in the brain that processes visual information related to motion and spatial awareness, connecting the occipital and parietal lobes.