________ Use Reasons to Persuade Consumers Whereas ________ Build an Image

question 27

Multiple Choice

________ use reasons to persuade consumers whereas ________ build an image for a brand and touch consumers' emotions.

• A)Hard-sell approaches; soft-sell approaches
• B)Soft-sell approaches; hard-sell approaches
• C)Benefit position approaches; usage approaches
• D)Category approaches; competitors' approaches
• E)Usage approaches; benefit approaches

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Definitions:

Obesity

A medical condition characterized by excessive body fat that increases the risk of health problems such as heart disease, diabetes, and high blood pressure.

Social Integration

The process by which individuals or groups are incorporated into the social structure and culture of a society.

Health

A condition of total well-being encompassing physical, mental, and social health, rather than just the lack of illness or weakness.

Educational Level

The highest degree or stage of education an individual has completed, often used as a measure of literacy, qualification, and social status.