A Communication Brief Should Be Both Strategic and Inspirational

question 133

True/False

A communication brief should be both strategic and inspirational.

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Definitions:

Cosmopolitan

Characterized by a global outlook, embracing diversity and open to experiencing cultures from around the world without being confined to local or national boundaries.

Glamour

Glamour refers to an alluring beauty or charm, often with a sense of sophistication or elegance, typically produced through fashion, culture, or media.

Vogue

A popular trend or style in fashion, culture, or behavior, often reflected in the media and influential in shaping public tastes.

Mainstream Mass Media

Widely consumed media outlets and platforms, including newspapers, television, and radio, that reach a large audience and influence public opinion.