A Manager's Decision to Run a Quarter-Page Ad in the Business

question 120

True/False

A manager's decision to run a quarter-page ad in the business section of the local newspaper to promote goodwill toward his company is part of a campaign plan.

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Definitions:

Displaced

Removed or moved out of a usual or proper place, often referring to people who are forced to leave their homes.

Fixated

Exhibiting an obsessive focus on an idea, task, or object, often at the expense of the ability to engage with a broader range of topics or activities.

Superego

The part of personality that, according to Freud, represents internalized ideals and provides standards for judgment (the conscience) and for future aspirations.

Ego

The largely conscious, “executive” part of personality that, according to Freud, mediates among the demands of the id, superego, and reality. The ego operates on the reality principle, satisfying the id’s desires in ways that will realistically bring pleasure rather than pain.