John Had Been Working on the Creative Concept for One

question 5

Multiple Choice

John had been working on the creative concept for one of his clients when he finally jumped from the strategy statement to an original idea that conveys the strategy in an interesting way. What did John just do?

• A)took the creative leap
• B)took the creative plunge
• C)switched from right- to left-brain thinking
• D)completed a creative aerobics session
• E)switched from facts to fantasy

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Definitions:

Nociceptor

A sensory receptor that responds to potentially damaging stimuli by sending signals to the spinal cord and brain, which is interpreted as pain.

Substance P

A peptide involved in transmitting pain messages to the brain and is involved in inflammatory processes.

Interneurons

Neurons that transmit signals between sensory and motor neurons, playing a critical role in the central nervous system by integrating sensory input and motor output.

Interoceptors

Sensory receptors located inside the body that provide information about the internal environment, such as pH levels, temperature, and other internal states.