What Is Often Used to Test an Ad Before It

question 12

Multiple Choice

What is often used to test an ad before it runs to try to determine whether it works?

• A)narrative testing
• B)concept evaluation
• C)brainstorming
• D)comparative analysis
• E)copytesting

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Definitions:

Utilitarian

Pertaining to or advocating the philosophy that actions are right if they are useful or for the benefit of a majority.

Social Motives

Social motives are the psychological reasons behind individuals' desires to form and maintain relationships, participate in social groups, and seek acceptance and approval from others.

Cognitive Dissonance

A psychological conflict resulting from holding contradictory beliefs, values, or attitudes, typically leading to anxiety or behavioral change.