A Particular Problem That Big Ideas Face Is That the Message

question 41

Multiple Choice

A particular problem that Big Ideas face is that the message is sometimes so creative that the ad is remembered but not the product. This is known as ________.

• A)marketing imperialism
• B)the carryover effect
• C)overpowering creativity
• D)cannibalistic creativity
• E)vampire creativity

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Definitions:

Social Media

Online platforms where users create, share, or exchange information and ideas in virtual communities and networks.

Cultures

The beliefs, practices, arts, institutions, and all other products of human work and thought considered as a unit, especially as it pertains to a particular group of people at a certain time.

Percentage

A portion of 100 used in mathematics to express quantities as a fraction of 100.

Work Time

The period during which an individual is obligated to perform tasks or duties for an employer.