Apple Recently Ran Ads Featuring Real People Who Had Switched

question 10

Multiple Choice

Apple recently ran ads featuring real people who had switched from Microsoft Windows-based PCs to Macs. These ads use a ________ strategy.

• A)testimonial
• B)lifestyle
• C)slice-of-life
• D)promise
• E)demonstration

---

Definitions:

Kinship Network

The web of social relationships that form an important part of the social structure in many cultures, based on ancestry, marriage, or adoption.

Religious Specialist

An individual recognized for their expertise and dedicated role in performing the sacred rituals, teachings, and duties of a particular religion.

Foraging Society

A society that subsists by hunting, fishing, and gathering wild food rather than cultivating plants or domesticating animals.

Spiritual Guide

A person who helps others explore and deepen their spiritual beliefs and practices, often acting as a mentor or advisor.