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Refer to the Following Scenario to Answer the Questions Below

question 114

Multiple Choice

Refer to the following scenario to answer the questions below.
For years, Energizer batteries used the Energizer Bunny in its television commercials. The bunny was cute, always beating a drum with the tagline, "The Energizer Bunny keeps going and going and going." Several of the ads were humorous. Viewers could remember the battery ad with the bunny, but for a long time, people could not name the brand of battery. In response, Energizer started putting the bunny on the packaging and using it in point-of-purchase displays in stores, even going so far as to let consumers enter a drawing to take home the bunny that was on top of the battery display. The creative team that worked on this campaign spent considerable time researching consumers' usage of batteries as well as the problems they had with them. The team learned that people didn't like batteries that don't last long, and because Energizer batteries lasted much longer than competitors' brands, they decided to feature that in the execution of the ads.
-Initially, people could remember the ads but not the brand. This is an example of ________.

Definitions:

Bandung

A city in Indonesia known for hosting the first large-scale Asian-African Conference in 1955, which aimed to promote economic and cultural cooperation and to oppose colonialism.

Richard Wright

An African American author and social commentator of the 20th century, best known for his novel "Native Son" and autobiography "Black Boy," exploring themes of race, politics, and social injustice.

International Conference

A large meeting gathering participants from multiple countries, focusing on particular issues or topics of global interest.

Refers to the United States, a country primarily located in North America.