Ads That Demonstrate How Something Works or How to Solve

question 50

Multiple Choice

Ads that demonstrate how something works or how to solve a problem are messages that are most likely designed to ________.

• A)create brand associations
• B)remind loyal customers
• C)teach
• D)touch emotions
• E)resonate

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Definitions:

Instrumental Learning

A type of learning where behavior is modified by its consequences, such as through rewards or punishments, also known as operant conditioning.

Reinforcements

In behavioral psychology, any event that strengthens or increases the likelihood of a behavior repeating.

Systematic Desensitization

A therapeutic method used to reduce phobic or anxiety responses through gradual exposure to the feared object or situation coupled with relaxation techniques.

Gradual Association

The process of forming connections or associations between stimuli or ideas over time, often leading to learned behaviors or understandings.