John Had Been Working on the Creative Concept for One

question 5

Multiple Choice

John had been working on the creative concept for one of his clients when he finally jumped from the strategy statement to an original idea that conveys the strategy in an interesting way. What did John just do?

• A)took the creative leap
• B)took the creative plunge
• C)switched from right- to left-brain thinking
• D)completed a creative aerobics session
• E)switched from facts to fantasy

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Definitions:

Owner's Equity

The net assets belonging to shareholders or owners of an entity after liabilities are accounted for, denoting their ownership claim.

Net Income

The company's net income, which is the remainder after deducting all expenses, taxes, and costs from the gross revenue.

Drawings

The act of the business owner taking out money or assets from the enterprise for private use.

Balance Sheet

A record that consolidates information about a company's assets, financial obligations, and the equity portion attributable to shareholders at a distinct time.