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Effective advertising is a product of both science and art.
Earnings Per Share
A measure of a company's profitability that calculates how much of the net income is available per share of stock.
Year 2
Refers to the second year of a particular time frame, often used in financial analysis to denote the second year of operations, investments, or accounting periods.
Price-Earnings Ratio
A valuation metric comparing the current share price of a company to its per-share earnings.
Year 2
A reference to the second year in a time series analysis or the second year of a company's operations or financial reporting.
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