Examlex
A product's point of differentiation relative to the competition reflects its position.
Request
The act of politely or formally asking for something.
Inspirational Appeal
An influence tactic that seeks to motivate and engage others by appealing to their emotions or ideals.
Enthusiasm
A strong excitement or eagerness about doing something or about something that interests one.
Commitment
A psychological state or an enduring pledge or promise that influences an individual's or group's persistence and dedication to a goal, task, or relationship.
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