Examlex
Unilever regularly runs ads comparing its Suave products to "overpriced competitors." Unilever would need to adapt this campaign if it wanted to run ads in Japan.
Null Hypothesis
A hypothesis in statistics that proposes no significant difference or effect, serving as the default assumption to be tested.
Alternative Hypothesis
The Alternative Hypothesis is the hypothesis that there is a significant difference or effect, opposed to the null hypothesis in statistical testing.
Inferential Statistics
A branch of statistics that allows for making predictions or inferences about a population based on a sample of data.
Mutually Exclusive
Events that cannot occur simultaneously, indicating that the happening of one precludes the occurrence of the other.
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