Refer to the Following Scenario to Answer the Questions Below

question 37

Multiple Choice

Refer to the following scenario to answer the questions below.
Travelocity.com is an online travel agency that advertises that users will get the best prices on airfare, hotels, and rental cars. Travelocity.com uses the "Traveling Gnome" in its television commercials, often in humorous situations. For example, a recent ad showed the gnome in Europe where he plugged an American appliance (i.e., hair dryer) into a socket and was shocked across the room. All that was shown of him when the smoke cleared was the top of his gnome hat down behind a chair, and he said, "Am I going to die?"
-Because Travelocity.com is an online travel agency, it's only natural that it would use web advertising, particularly banner ads. The banner ads offered a discount for first-time users. What online copywriting strategy is this employing?

• A)focusing surfers' attention
• B)using an involvement device
• C)changing the offer frequently
• D)keeping the writing succinct
• E)offering a deal

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Definitions:

Operations

The day-to-day activities required for the continued functioning of a business, focusing on producing goods or providing services.

Weighted-Average Method

An inventory costing method that assigns the same cost to each unit, calculated as the total cost of goods available for sale divided by the total units available.

Process Costing

A method of costing used for homogenous products, where costs are accumulated over a period and assigned to units of output on an average basis.

Conversion Costs

The total cost of direct labor and overhead incurred in the process of converting raw materials into finished goods.