Which of the Following Is False Regarding Advertising Writing Style

question 95

Multiple Choice

Which of the following is false regarding advertising writing style?

• A)Words such as interesting, very, in order to, buy now and save, introducing, and nothing less than are effective in advertising copy.
• B)Effective copy is succinct and single-minded.
• C)Every word counts because space and time are expensive.
• D)Copy should be as simple as possible to reach a generally inattentive and uninterested audience.
• E)Copywriters try to write the way the target audience thinks and talks.

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Definitions:

Alex the Parrot

A famously intelligent African grey parrot known for his ability to mimic human speech and understand complex concepts.

Semantic Pointer Competition

A theoretical framework arguing that competition between semantic pointers determines the content of consciousness.

Interoception

Interoception refers to the internal sensing system of the body that helps in perceiving physiological states such as hunger, heart rate, and thirst.

Exteroception

The sensory process that involves perceiving stimuli originating outside the body, such as sight, sound, and touch.