Copy-Tests of Headlines Using Two Versions of the Same Ad

question 109

Multiple Choice

Copy-tests of headlines using two versions of the same ad are known as ________.

• A)end-run tests
• B)tag tests
• C)split-run tests
• D)dual tests
• E)direct tests

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Definitions:

Moderate Amount of Exercise

A level of physical activity that is considered beneficial for health, lying between low and high intensity.

Chronic Stress

Prolonged exposure to stressful situations or stimuli, leading to significant negative impacts on an individual's physical and mental health.

AIDS

Acquired Immune Deficiency Syndrome, a life-threatening condition caused by the Human Immunodeficiency Virus (HIV), leading to a severe weakening of the immune system.

Emotional Responses

The emotional reactions or feelings elicited by stimuli or events, which can vary widely across different individuals.