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Which of the following is NOT a literary technique used by copywriters to enhance the memorability of subheads, slogans, and taglines?
Unemployment Insurance
A state-funded initiative offering monetary support to people unemployed due to circumstances beyond their control.
Nominal Interest Rate
Nominal interest rate is the stated or face interest rate on a loan or financial product, not adjusted for inflation, representing the actual percentage charged on the principal amount.
Expected Rate
The anticipated return on an investment, often based on historical performance and future projections.
Inflation
The inflationary pace at which prices for all goods and services mount, lessening purchase value.
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