Which of the Following Statements Is False Regarding Copywriting in a Global

question 64

Multiple Choice

Which of the following statements is false regarding copywriting in a global environment?

• A)English is more economical than many other languages.
• B)Standardizing the copy content by translating the appeal into the language of the foreign market is fraught with possible communication blunders.
• C)Most international campaigns are not literally translated.
• D)A back translation of the ad copy from the foreign language into the domestic one is always a good idea because it conveys a complete cultural interpretation.
• E)The most reasonable solution to the language problem is to use bilingual copywriters who understand the full meaning of the English text and can capture the essence of the message in the second language.

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Definitions:

Prospectus

An investment document that provides details about a company or financial product, aimed at potential investors.

Registration Statement

A document submitted to securities regulators containing financial and other significant information about a company before it issues stock.

Prospectus

A formal document that companies use to describe the securities they are offering for sale to investors.

SEC

The Securities and Exchange Commission, a U.S. federal agency that oversees the securities industry to protect investors and maintain fair, orderly, and efficient markets.