Refer to the Passage Below to Answer the Following Questions

question 118

Essay

Refer to the passage below to answer the following questions.
Advertisements for a particular brand of soap include the phrase, "Love the skin you're in." Print ads usually show a close-up of a young woman's clean face, and the copy is usually written as if she is telling the reader the benefits of this soap. She explains how soft your skin will feel and how much you will love that feeling. The copy of this ad was translated into several foreign languages so that it could be used globally. However, German women thought it was strange to use the word love in reference to something other than another person.
-The phrase "Love the skin you're in" appears in every ad for this product. Explain what element of copy this represents.

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Definitions:

Stockbroker's Commission

A fee charged by a stockbroker for facilitating buy and sell transactions on behalf of clients.

Transaction Amount

The total sum of money exchanged in a transaction between a buyer and a seller for goods or services.

Radio Advertising

A form of marketing communication that uses radio broadcasts to promote products or services to listeners over the airwaves.

Television Advertising

A method of marketing communication that uses TV broadcasts to promote products, services, or ideas to a targeted audience.