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Fact 10.1.1 The Colvin Interview: Chrysler
The key driver of profitability will be that the focus of the company isn't on profitability. Our focus is on the customer. If we can find a way to give customers what they want better than anybody else, then what can stop us?
Source: Fortune, April 14, 2008
-Refer to Fact 10.1.1. In spite of what Chrysler's vice chairman and co-president claims, Chrysler's focus actually is on profitability because
Robert Frank
An American economist known for his work in the areas of microeconomics and behavioral economics, particularly relating to consumer behavior and the economics of well-being.
Chief Executive Officers
Top executives in charge of managing an organization's overall operations and making major corporate decisions.
Production Worker
An employee engaged in manufacturing goods or operating machinery in a production process.
Income Rises
An increase in the amount of money earned by an individual or household over a period.
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