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Use the Information Below to Answer the Following Questions

question 28

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Use the information below to answer the following questions.
Fact 10.1.1 The Colvin Interview: Chrysler
The key driver of profitability will be that the focus of the company isn't on profitability. Our focus is on the customer. If we can find a way to give customers what they want better than anybody else, then what can stop us?
Source: Fortune, April 14, 2008
-Refer to Fact 10.1.1. In spite of what Chrysler's vice chairman and co-president claims, Chrysler's focus actually is on profitability because

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Definitions:

Robert Frank

An American economist known for his work in the areas of microeconomics and behavioral economics, particularly relating to consumer behavior and the economics of well-being.

Chief Executive Officers

Top executives in charge of managing an organization's overall operations and making major corporate decisions.

Production Worker

An employee engaged in manufacturing goods or operating machinery in a production process.

Income Rises

An increase in the amount of money earned by an individual or household over a period.

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