Use the Information Below to Answer the Following Questions

question 70

Multiple Choice

Use the information below to answer the following questions.
Fact 10.4.1 GameStop Racks Up the Points
No retailer has more cachet among gamers than GameStop. For now, only Wal-Mart has a larger market share-21.3% last year. GameStop's share was 21.1% last year, and may well overtake Wal-Mart this year. But if new women gamers prefer shopping at Target to GameStop, Wal-Mart and Target might erode GameStop's market share.
Source: Fortune, June 9, 2008
-Refer to Fact 10.4.1. The four-firm concentration ratio for the game market in the United States ________. The HHI for the game market in the United States ________.

• A)equals 100; equals 10,000
• B)exceeds 60; is less than 1,000
• C)is less than 60; is less than 1,000
• D)ranges from approximately 40 percent to 85 percent; ranges from approximately 900 to 2,025
• E)is close to zero; is close to zero

Explain the use of customer-oriented metrics in evaluating marketing effectiveness.

Understand the impact of technology on the decline of mass media advertising.

Comprehend the limitations and applications of the BCG matrix in strategic planning.

Recognize the importance of product hierarchy in customer loyalty and product strategy.

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Definitions:

Content Of Socialization

The specific knowledge, skills, and behaviors that individuals need to acquire to effectively adapt to a new role or environment.

Sequential-random

A term used to describe processes or events that occur in a sequence but have unpredictable outcomes or orders.

Formal Mentoring Programs

Organization-sponsored programs in which seasoned employees are recruited as mentors and matched with protégés.

Informal Mentoring

A non-structured, personal guidance relationship that develops naturally between a more experienced individual and a less experienced individual, sharing insights and advice for personal or professional development.