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Use the figure below to answer the following question.
Figure 13.4.3
-Refer to Figure 13.4.3. The outcome is efficient if
External Search
The process of seeking information from outside resources, such as consumer reports or expert opinions, before making a purchase decision.
Recollection Search
The act of retrieving memories or information from one's own experiences to make decisions or solve problems.
Postpurchase Behavior
Consumer actions and responses after purchasing and using a product, which can influence future buying decisions and brand loyalty.
Purchase Decision
The stage in the buying process when a consumer has evaluated alternatives and chooses to buy a specific product or service.
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