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A monopolistically competitive firm is able to influence the price of what it sells because of
Promotion Budget
Financial allocation for marketing and advertising activities aimed at boosting sales or awareness of a product or service.
New Customers
Individuals or organizations that begin to purchase goods or services from a business for the first time.
Annual Promotion Plan
A structured outline of marketing activities and promotions designed for a specific year, aimed at achieving marketing objectives.
B₂B Sales Promotions
Marketing efforts and incentives specifically designed to engage and convert business customers, as opposed to individual consumers, enhancing business sales and relationships.
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