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Fact 14.2.1 Groceries for the Gourmet Palate
No food, it seems, is safe from being repackaged to look like an upscale product. Samuel Adams' $120 Utopias, in a ridiculous copper-covered 24-oz. bottle meant to resemble an old-fashioned brew kettle, is barely beer. It's not carbonated like a Bud, but aged in oak barrels like scotch. It has a vintage year, like a Bordeaux, is light, complex, and free of any alcohol sting, despite having six times as much alcohol content as a regular can of brew.
Source: Time, April 14, 2008
-Refer to Fact 14.2.1. The Utopia's price of $120 is ________ marginal cost in the short run and ________ marginal cost in the long run.
Stimulus
A stimulus is an event or object that elicits a sensory or behavioral response in an organism or system.
Goal Theory
A framework suggesting that specific and challenging goals along with appropriate feedback contribute to higher and better task performance.
Difficult Goals
Targets or objectives that are challenging to achieve and require significant effort, planning, and resources.
Reinforcement Theory
A theory in psychology that suggests behavior can be shaped by reinforcing desired behaviors and not reinforcing or punishing undesired behaviors.
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