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Fact 14.3.1
Suppose that at one of the Talbots shops, marginal cost of a coat is constant at $150, and total fixed cost is $3,000 a day. The shop maximizes its profit by selling 15 coats a day at $500 per coat. Then the shops nearby increase their advertising. The Talbots shop responds by spending $1,500 a day more on advertising its coats. As a result, its profit-maximizing number of coats sold increases to 25 a day at $400 per coat.
-Refer to Fact 14.3.1. As a result of increased advertising, Talbots' markup
Social Identity Threat
The experience of feeling at risk of confirming a negative stereotype about one's social group, which can negatively affect performance and wellbeing.
Self-affirmation
A psychological theory suggesting that individuals can maintain their sense of self-integrity by telling themselves (affirming) positive truths about themselves.
Stereotype Threat
The anxiety or concern experienced when one fears being judged or treated unfairly based on negative stereotypes about their group.
Stigmatized Group
Refers to a social group that suffers from societal disapproval or discrimination because of perceived differences from the majority.
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