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Use the Information Below to Answer the Following Question

question 84

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Use the information below to answer the following question.
Fact 14.3.1
Suppose that at one of the Talbots shops, marginal cost of a coat is constant at $150, and total fixed cost is $3,000 a day. The shop maximizes its profit by selling 15 coats a day at $500 per coat. Then the shops nearby increase their advertising. The Talbots shop responds by spending $1,500 a day more on advertising its coats. As a result, its profit-maximizing number of coats sold increases to 25 a day at $400 per coat.
-Refer to Fact 14.3.1. As a result of increased advertising, Talbots' markup

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Definitions:

Social Identity Threat

The experience of feeling at risk of confirming a negative stereotype about one's social group, which can negatively affect performance and wellbeing.

Self-affirmation

A psychological theory suggesting that individuals can maintain their sense of self-integrity by telling themselves (affirming) positive truths about themselves.

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The anxiety or concern experienced when one fears being judged or treated unfairly based on negative stereotypes about their group.

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Refers to a social group that suffers from societal disapproval or discrimination because of perceived differences from the majority.

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