Use the Information Below to Answer the Following Questions

question 112

Multiple Choice

Use the information below to answer the following questions.
Fact 14.3.2
Suppose that Tommy Hilfiger's marginal cost of a jacket is $100 (a constant marginal cost) and at one of the firm's shops, total fixed cost is $2,000 a day. The profit-maximizing number of jackets sold in this shop is 20 a day. Then the shops nearby start to advertise their jackets. The Tommy Hilfiger shop now spends $2,000 a day advertising its jackets, and its profit-maximizing number of jackets sold jumps to 50 a day.
-Refer to Fact 14.3.2. Tommy Hilfiger uses advertising as a signal because

• A)when Tommy Hilfiger advertises, it forces its competitors to advertise, which raises the competition's average total cost and increases the possibility of the competition incurring an economic loss and leaving the market.
• B)only firms that can afford advertising have longevity and will be able to honour any future obligations to its customers.
• C)by spending large sums of advertising Tommy Hilfiger is signalling that its jackets are high quality.
• D)advertising encourages people to spend regardless of the quality.
• E)advertising always increases demand and creates a more efficient market.

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Definitions:

Mimicry

The action or art of imitating someone or something, often used as a learning method or survival mechanism.

Compensation

The total amount of the monetary and non-monetary pay provided to an employee by an employer in return for work performed as required.

Differentiation

A strategy used by businesses to distinguish their products or services from competitors', often through quality, innovation, or customer service.

Lag

A delay or time taken for a process or variable to adjust after a change in another variable or the initiation of a process.