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question 13

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Use the information below to answer the following questions.
Fact 14.3.3
Suppose that Roots' marginal cost of a jacket is a constant $125.00 and the total fixed cost at one of its stores is $1,500 a day. This store sells 20 jackets a day, which is its profit-maximizing number of jackets. Then the stores nearby start to advertise their jackets. The Roots store now spends $2,000 a day advertising its jackets, and its profit-maximizing number of jackets sold jumps to 70 a day.
-Refer to Fact 14.3.3. If the nearby firms' advertising decreases the demand for Roots' jackets and makes the demand more elastic, the price of a Roots' jacket ________. If Roots' advertising increases the demand for Roots' jackets and makes the demand less elastic, the price of a Roots' jacket ________.


Definitions:

Per Month

A time period measurement, indicating the recurrence or calculation of a particular action or data on a monthly basis.

Monopolist

A single seller in a market who has significant control over the entire market for a product or service, often able to influence price.

Monopolist

An individual or entity that holds exclusive control over the supply of a particular good or service, often characterized by the absence of competition.

Produced Output

The total quantity of goods or services created by a production process.

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