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Use the table below to answer the following questions.
Table 15.2.5
-Refer to Table 15.2.5. Two software firms have developed an identical new software application. They are debating whether to give the new application away free and then sell add-ons or sell the application at $30 a copy. The payoff matrix is above and the payoffs are profits in millions of dollars. What is the Nash equilibrium of the game?
Market Niche
A focused, targetable portion of a market defined by unique preferences or needs that distinguish it from the market at large.
Service Quality
The degree to which a service meets the customer's expectations and needs, often assessed through dimensions like reliability, responsiveness, assurance, empathy, and tangibles.
Four Seasons Hotels
An international luxury hospitality company known for its high-quality standards, exemplary service, and luxury accommodations in destinations around the world.
Human Capital
Represents the collective skills, knowledge, or other intangible assets of individuals that can be used to create economic value for the individuals, their employers, or society.
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