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Fact 15.1.1 An Energy Drink with a Monster of a Stock
The $5.7 billion energy-drink category, in which Monster holds the No. 2 position behind industry leader Red Bull, has slowed down as copycat brands jostle for shelf space. Over the past five years Red Bull's market share in dollar terms has gone from 91 percent to well under 50 percent and much of that loss has been Monster's gain.
-Refer to Fact 15.1.1. During the past few years, the energy-drink market has changed from ________ to ________.
Ancestry
The lineage or genealogical descent of an individual, often influencing cultural or familial identity.
Equal Opportunity
Policies and practices that ensure all individuals have the same chances to apply and be selected for jobs, irrespective of their background or demographic characteristics.
Civil Rights Act
A landmark piece of legislation in the United States that outlaws discrimination based on race, color, religion, sex, or national origin, notably implemented through Title VII for employment discrimination.
Equal Employment
A principle of non-discrimination in hiring, promoting, and compensating employees, regardless of race, religion, gender, age, or disability.
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